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LeoBurnett Shanghai



LeoBurnett Shanghai
Creative Director: Danny Li
Art Director: Bingo Xu, Guo Yanlong
Copywriters: Jingjin Zhu
Illustration: Huang Cheng










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Coca cola


Brand: Coca Cola   Advertising Agency: Mccan Shanghai China

CD:Jeremy Guo   SAD : kevin chen,  Kris Yang  Traffic:Riki Jin

Illustrator:Huang Cheng,Retouch:Huang Cheng








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 Agency: McCann
Illustrator: HuangCheng, Retouch: HuangCheng



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Xianxiadao(Game poster)



CD:Liang mei, AD:Leo Wan

Illustrator: Huang Cheng

Retouch: Huang Cheng


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Drift meeting 2014

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Team 5CN

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LN: Style Fighter(Basketball Game)
























 In July 2009, Li Ning will hold “Style Fighter” 3+1 Basketball Challenge and NBA Stars’ Meet in Beijing, Zhengzhou, Shijiazhuang, Changsha and
 Chengdu.Three different thematic basketball courts will beset up representing the styles of Shaq O'neal,Baron Davis and Jose Calderon respectively.
 Considering various interest of young basketball fans, different competitions are designed for them, including 3+1 contest, one-to-one contest, slam
dunk competition, skill competition, and so on.  It is a good opportunity for the youth to learn from the NBA stars.


 Agency: Creatim,BeiJing,China
Creative: HuangCheng, CD: Liu Fang, AD: Gao Xin, CW: Wang YueMing, Bob Li
Account Director: Wang Jiao , AE:  Chang JianHui
Illustrator: HuangCheng, Retouch: HuangCheng



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